MoneyOval | Advertising Guidelines

1. General Principles
MoneyOval is committed to delivering unbiased, independent journalism. Advertising and sponsored content help us expand our coverage while maintaining editorial integrity. These guidelines ensure that advertising on MoneyOval aligns with our values and maintains the trust of our readers.

• No advertising relationship may compromise MoneyOval’s commitment to independence, integrity, and fairness.
• MoneyOval’s editorial staff do not create, edit, or contribute to advertisements, nor do they appear in client advertising.
• Advertisements must be clearly distinguishable from MoneyOval’s editorial content. If needed, ads should be prominently labeled as “Advertisement.”
• Advertisers are responsible for ensuring their ads comply with all applicable laws, regulations, and guidelines.
• Ads should not imply endorsement by MoneyOval or its editorial staff. MoneyOval reserves the right to reject or remove any advertisement deemed inaccurate, misleading, or harmful to our reputation.

2. Display Advertising Guidelines

• Advertisers must comply with MoneyOval’s advertising terms and conditions.
• Advertisers must confirm in writing that they have rights to any third-party intellectual property used in their advertisements.
• MoneyOval’s trademarks cannot be used in advertising without prior written consent.
• Ads must meet all technical and creative specifications set by MoneyOval.
• Advertising content must not contain discrimination based on race, nationality, religion, disability, gender, or sexual orientation.

3. Sponsored Content Guidelines
Sponsorships allow third parties to fund content on MoneyOval while ensuring editorial independence. These guidelines apply to sponsored editorial content:

• Sponsorship deals require approval from MoneyOval’s editorial leadership to ensure alignment with our values.
• Sponsorships help expand MoneyOval’s coverage but do not influence the editorial process or content selection.
• Sponsored content should be held to the same journalistic standards as independent editorial content.
• Sponsors may suggest topics but cannot dictate coverage or review content before publication.

For content created by MoneyOval’s content marketing team under a sponsor’s direction:

• Such content will be attributed to MoneyOval’s content marketing unit and not the newsroom.
• Sponsored content must be clearly labeled and distinguishable from independent editorial content.

4. Privacy: Cookies and Interest-Based Advertising

• Collection of personal data must comply with MoneyOval’s Privacy Policy and applicable laws.
• Advertisers must obtain MoneyOval’s written consent before using tracking technologies such as cookies, web beacons, or pixels.
• Advertisers must respect user privacy and comply with consent requirements before collecting or using personal data.
• Advertisers may not bypass user privacy controls or collect sensitive user data without prior approval.
• Contextual targeting is permitted, but advertisers cannot directly advertise alongside stories about themselves.
• Interest-based advertising (personalized ads) must follow MoneyOval’s privacy standards and industry best practices.

5. Labeling Guidelines
To ensure transparency, advertising content must be clearly labeled:

• Display ads must be visually distinct from editorial content.
• Native advertisements should be labeled as “ADVERTISEMENT.”
• Sponsored editorial content must include disclaimers such as “Sponsors are not involved in the creation of this content.”
• Sponsored events should include disclaimers indicating sponsorship but independent production.
• Content marketing materials produced for sponsors must be attributed to MoneyOval’s content marketing unit, not the newsroom.

6. Restricted Content
MoneyOval does not accept advertisements in the following categories:

• Tobacco or tobacco-related products
• Firearms, weapons, or ammunition
• Religious organizations or religious advocacy
• Pornographic or sexually explicit content

MoneyOval reserves the right to refuse or remove any advertisement at its discretion. These guidelines ensure that advertising on MoneyOval remains ethical, transparent, and in line with our commitment to journalistic excellence.