Apple is in preliminary talks with Google about integrating Google’s Gemini artificial intelligence to power a redesigned version of Siri. This development implies a major change, as Apple has historically developed AI internally.
Google has begun training a customized version of Gemini tailored to run on Apple’s Private Cloud Compute servers, aiming to maintain Apple’s focus on user privacy by processing data on Apple’s own infrastructure.
What are the details of Apple’s discussions with Google?
The talks are in early stages, and Apple has not yet made a final decision. The company is simultaneously testing two approaches: an in-house AI model called 'Linwood' and a third-party AI approach dubbed 'Glenwood,' which could include Google’s Gemini.
Google’s involvement follows previous considerations of partnerships with Anthropic and OpenAI, but cost concerns with some providers have led Apple to explore other options.
Did you know?
Apple is developing two AI models internally for Siri, while also exploring third-party AI options to boost capabilities.
Why is Apple considering external AI for Siri?
Apple’s Siri has lagged competitors like Google Assistant and Alexa, especially in managing complex, multi-step tasks and integrating with third-party apps. The next-generation Siri upgrade, initially planned for 2025, has faced delays, pushing the launch to 2026.
To catch up, Apple is evaluating whether third-party AI can accelerate innovation and improve Siri’s capabilities without compromising user experience.
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How does the decision impact privacy and company strategy?
A key reason Apple is open to using Google’s AI is the plan to run AI models on Apple’s own secure servers, preserving its strong stance on user privacy by preventing data from leaving Apple’s systems.
The collaboration could help Apple enhance its AI offerings more rapidly while maintaining its brand promise of privacy and security.
What has delayed Siri’s AI overhaul so far?
Technical challenges have slowed the planned rollout of AI features in Siri, causing leadership changes within Apple’s AI teams. These setbacks have created pressure for Apple to find faster solutions, potentially through partnerships.
The redesigned Siri aims to deliver personalized, context-aware assistance and robust voice control, making this shift crucial for Apple's competitiveness in AI-driven voice technology.
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