Google has officially rolled out its new AI-powered business calling feature to all users in the United States, marking a major step in automating consumer interactions with local businesses.
This feature uses artificial intelligence to place calls on users’ behalf and collect information, such as pricing, appointment availability, and services, without requiring the user to make the call themselves.
How does Google’s new AI business calling feature work?
To use the service, users search for a local business like "pet groomers near me" and choose the option to "Have AI check pricing." The AI then calls multiple businesses, gathering details based on user responses to initial questions.
Google ensures transparency by having the AI announce itself at the start of each call, clarifying that it is an automated system calling for the user.
Did you know?
Google’s AI business calls begin by clearly stating they are automated systems calling on behalf of the user to avoid confusion.
What benefits does Gemini 2.5 Pro bring to AI Mode users?
Alongside the calling feature, Google has upgraded its AI Mode with Gemini 2.5 Pro, an advanced AI model available to Google AI Pro and AI Ultra subscribers.
Gemini 2.5 Pro excels in reasoning, math, and coding, allowing users to ask complex, multi-part questions and receive highly accurate, researched answers.
ALSO READ | Can Google Gemini’s New Photo-to-Video Tool Change How We Create Memories Forever?
Google’s AI-powered calling aims to simplify consumer interactions
The goal of this new feature is to save users time and effort, removing the hassle of making repetitive calls to gather information. This helps to streamline planning services or purchases, especially for busy consumers.
Despite past controversies over AI call simulations, Google now clearly identifies the system during calls to maintain trust and avoid misleading businesses.
Deep Search promises in-depth research within minutes
Google’s AI Mode now also includes Deep Search, which compiles hundreds of searches and synthesizes data into comprehensive, fully cited reports in minutes.
This is especially useful for large research tasks like job hunting, financial decisions, or buying real estate, empowering users with faster access to critical information.
Google’s continuous AI upgrades in both search and calling highlight its commitment to integrating intelligent automation into everyday digital experiences.
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