Microsoft has launched Bing Video Creator, a groundbreaking tool that leverages OpenAI's Sora model to transform text prompts into engaging videos. This innovative feature, integrated into the Bing platform, allows users to create vertical 9:16 videos optimized for mobile and social media consumption.
Available through the Microsoft Rewards points system, Bing Video Creator provides a cost-effective alternative to subscription-based AI video generation services like ChatGPT Plus, making advanced video creation accessible to a broader audience.
Vertical Video Focus for Social Media Dominance
Bing Video Creator currently supports only the 9:16 aspect ratio, typically at 1080x1920 pixels, aligning with the standard for platforms like TikTok, YouTube Shorts, and Instagram Reels. This strategic focus caters to the growing demand for mobile-first content, where vertical videos dominate user engagement.
Microsoft has confirmed that support for 16:9 widescreen formats and extended video lengths is in development, promising future versatility. For now, users seeking alternative aspect ratios must rely on external editing tools to adapt their creations, a minor hurdle given the tool's free accessibility.
ALSO READ | Zochi's Historic Breakthrough: AI Achieves First Peer-Reviewed Publication at ACL 2025
Microsoft Rewards: Powering Creativity with Points
The integration of Bing Video Creator with the Microsoft Rewards program allows users to generate videos by redeeming points earned through everyday activities. Users at Level 1 earn 5 points per Bing search (up to 50 daily), while Level 2 members, who achieve 500 points monthly, can earn up to 150 points from PC searches and 100 from mobile searches.
Additional points come from Microsoft Store purchases, with Level 2 members earning 10 points per dollar spent and Xbox Game Pass Ultimate subscribers earning up to 20 points per dollar. Daily quizzes, polls, and Xbox challenges enhance the accumulation of points, which you can then exchange for gift cards, sweepstakes, or donations.
Did You Know?
The 9:16 aspect ratio, now a staple for mobile video content, was popularized by Snapchat in 2011 and later adopted by TikTok, driving a global shift toward vertical video consumption.
Enhancing Accessibility to AI Video Creation
Unlike paid AI video services, Bing Video Creator democratizes access by leveraging Microsoft Rewards, eliminating the need for costly subscriptions. Recent updates indicate strong user interest, with tech blogs praising the tool's ease of use and integration with Bing's search ecosystem.
While limited to vertical formats, the tool's output quality rivals premium offerings, positioning it as a game-changer for content creators, marketers, and casual users aiming to craft professional-grade videos for social media.
Comments (0)
Please sign in to leave a comment