NYSE Names Texas Policy Veteran to Lead Dallas Expansion

The New York Stock Exchange has selected Bryan Daniel, a seasoned Texas policy leader, to serve as president of NYSE Texas, tasking him with accelerating the exchange’s growing presence in one of the nation’s most dynamic financial markets.

Daniel, reporting directly to NYSE Group president Lynn Martin, will drive strategy from a new Dallas headquarters, set to open in the prestigious Old Parkland campus in 2026. The move solidifies NYSE’s ambition to compete for listings and investor attention in a booming Texas economy.

A Veteran of Texas Public Policy

Bryan Daniel brings years of government experience, most recently leading the Texas Workforce Commission, where he strengthened ties between employers, education partners, and local officials. He previously directed the Governor’s Office of Economic Development and Tourism and held key roles at the Texas Department of Agriculture.

NYSE leaders praised his “vast experience working in the Texas government and his commitment to the state’s pro-business landscape,” framing the appointment as a strategic move to embed the exchange in the region’s business culture.

Did you know?
With more than $3.7 trillion in market value, Texas boasts the highest number of NYSE-listed companies of any state, outpacing New York and California.

Old Parkland and the New Financial Frontier

NYSE Texas will be headquartered in Old Parkland, a storied Dallas property considered a "country club for offices," signaling a lasting commitment to the city’s rapidly expanding financial hub. The campus, set to open for the NYSE in 2026, stands among other major developments from banking giants and investment firms flocking to the Dallas metropolitan area.

The exchange’s shift south marks the rebranding and relocation of NYSE Chicago, with NYSE Texas seeking regulatory approval to reincorporate in the Lone Star State. The announcement coincides with the Texas Stock Exchange's preparations for its own launch, intensifying competition and elevating "Y'all Street" to a prestigious term in U.S. finance.

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Competition, Opportunity, and Texas Advantage

Texas currently leads the nation in NYSE listings, representing more than $3.7 trillion in public company value. Market observers point to the state’s pro-business policies, robust 15.5 million-strong workforce, and geographic growth as drivers behind the NYSE’s decision.

Bryan Daniel voiced enthusiasm for the assignment, noting the honor and opportunity in helping NYSE create a local capital markets ecosystem. Lynn Martin, meanwhile, further stressed the region’s growing importance for U.S. and international capital.

The financial industry is watching this high-stakes expansion unfold. As Dallas continues attracting major Wall Street names and the Texas Stock Exchange eyes a 2026 debut, NYSE Texas could play a decisive role in shaping the country’s next finance capital.