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Qwant antitrust complaint against Microsoft Bing dismissed by French regulator

France’s competition regulator rejected Qwant’s antitrust complaint against Microsoft Bing, easing regulatory pressure on the US tech giant in France’s search market.

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By Olivia Hall

4 min read

Image for illustrative purpose.
Image for illustrative purpose.

French antitrust authorities dismissed a high-profile complaint filed by French search engine Qwant against Microsoft Bing, removing the immediate threat of a formal abuse of dominance investigation in France.

The decision eased short-term regulatory pressure on the US tech group while frustrating critics who wanted a tougher line on digital platforms.

The Autorité de la Concurrence concluded that Qwant had not provided sufficiently convincing evidence that Microsoft imposed illegal exclusivity or self-favouring practices in search results and search advertising.

The regulator also declined to grant interim measures, a tool that can quickly reshape commercial deals while a deeper probe continues.

Why did France dismiss Qwant’s Microsoft complaint?

In its decision, the French authority explained that Qwant’s dossier did not demonstrate serious and immediate harm to competition that would justify emergency measures against Microsoft.

Regulators weighed the contractual clauses, the structure of the syndication market, and the potential impact on rival search providers before closing the file at this preliminary stage.

Qwant had argued that Microsoft used its bargaining power in search and advertising to limit Qwant’s ability to develop its own index, ranking algorithms, and monetisation tools.

The watchdog found that many of these claims relied on hypothetical scenarios or lacked robust economic evidence, which made it difficult to prove an abuse of dominance in line with French and European legal standards.

Did you know?
That Qwant, launched in 2013, was one of the first European search engines to claim it did not track users’ browsing history or personalize results based on individual profiles.

How did the Qwant Microsoft search partnership shape this dispute?

Qwant historically depended on Microsoft’s Bing technology to power a large share of its web search and news results, an arrangement that gave the French company access to a global index without the cost of building a full-scale crawler.

This dependency became central to Qwant’s complaint, since the firm claimed that contractual limits around this access hindered its independent growth.

The partnership covered both algorithmic search and advertising inventory, allowing Qwant to monetise queries that were in practice delivered by Microsoft infrastructure.

Qwant later maintained that exclusivity-like conditions and restrictions on parallel development effectively locked it into Microsoft’s ecosystem, yet the regulator concluded that the available evidence did not show clear foreclosure of rival technologies or customers.

What does the ruling mean for French and EU tech enforcement?

The dismissal did not change the broader reality that Microsoft and other large platforms remain under close scrutiny from French and European Union authorities.

The Authority and EU bodies still have wider files open on digital markets, including gatekeeper rules, interoperability, and cloud services, even if this particular complaint did not advance to a full infringement procedure.

For policymakers, the case highlighted the difficulty of fitting complex technical syndication deals into traditional abuse of dominance frameworks.

Regulators must assess not only market shares but also data access, default positions, and contractual leverage, and this often requires granular evidence from complainants that smaller rivals sometimes struggle to assemble quickly.

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How are rival search engines reacting to Microsoft’s win?

Microsoft is an important supplier of search results and advertising services for several alternative engines in Europe, including Ecosia, DuckDuckGo, and Lilo, which also draw on Bing-based infrastructure.

These providers watch antitrust cases closely, since changes to syndication terms or regulatory remedies can affect their revenue models and product roadmaps.

The French decision signalled that authorities will demand detailed proof before intervening in vertical agreements between a dominant platform and downstream partners.

Smaller search companies may now weigh whether to pursue similar legal routes, to shift towards more proprietary technology, or to diversify suppliers if realistic alternatives to Bing or other major engines become available.

What comes next for Qwant after the French setback?

Qwant has indicated that it may challenge the dismissal before French courts or seek recourse with other European or national regulators. Any appeal would likely focus on the authority’s assessment of competitive harm, the weight given to exclusivity-style clauses, and the threshold for granting interim relief in fast-moving digital markets.

At the same time, Qwant faces strategic questions about its long-term position in a search landscape where large platforms invest heavily in generative artificial intelligence and integrated services.

To stand out, the company may double down on privacy-focused branding, local partnerships, and public sector contracts, while exploring technical paths that reduce its reliance on any single external search provider.

The French ruling closed one chapter but not the wider debate over how to police powerful digital ecosystems and their dependencies in Europe.

As artificial intelligence-driven search and advertising expand, regulators, established platforms, and smaller challengers will continue to test the boundaries of competition law, and the outcomes will shape how Europeans discover information and how much space remains for homegrown alternatives.

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