Rumble to Acquire Northern Data in $767 Million All-Stock Deal

Rumble, a video platform known for hosting social media channels including Truth Social, announced an all-stock deal to acquire German AI cloud giant Northern Data.

The arrangement values Northern Data at approximately $767 million, sparking a sharp rally of over 25 percent in Rumble’s share price as investors welcomed the move.

Under the terms, Northern Data’s shareholders receive 2.0281 new Rumble Class A shares for each Northern Data share, representing a notable shift from an earlier offer and giving stakeholders a significant equity position in the combined company.

The agreement, finalized on November 10, 2025, follows months of negotiations and market speculation.

Why Did Rumble Acquire Northern Data?

Rumble pursued this acquisition to accelerate its AI cloud services strategy, enhancing its platform with advanced infrastructure and expanding its European presence.

The German company’s robust data center assets and expertise in large-scale AI computing made it an attractive target.

Executives aimed to capitalize on the growing demand for high-performance computing and AI solutions.

Northern Data’s withdrawal of its 2025 annual forecast last month fueled speculation among investors and analysts that strategic changes were imminent.

Rumble’s offer positions the cloud provider at the heart of its plans to build an AI-powered media ecosystem, connecting data center expertise with video content infrastructure.

Did you know?
Tether's $775 million December 2024 investment made it one of Rumble's largest shareholders before this acquisition.

How Will the Deal Impact Stakeholders?

Northern Data shareholders will hold approximately 30.4 percent of Rumble stock upon the acquisition's closing, expected in the second quarter of 2026.

Rumble is also providing $200 million in tax liability support to Northern Data, offering reassurance during the transition.

If Northern Data’s Corpus Christi data center is sold before the deal closes, shareholders will receive an additional $200 million in cash.

Tether, which owns 48 percent of Rumble after a $775 million investment last December, is a key partner in the transaction.

The cryptocurrency group will anchor GPU leasing agreements worth $150 million, further entangling financial interests and business strategy between stakeholders.

What Does the GPU Lease Mean for AI Ambitions?

As part of the deal, Rumble will acquire 22,400 Nvidia graphics processing units, strengthening its AI computing capabilities. This influx of cutting-edge GPUs is a technological leap for Rumble, enabling faster processing, training of large language models, and powering cloud services for diverse enterprise clients.

Tether’s involvement secures Rumble as a major client and guarantees a long-term revenue stream through GPU leasing.

Industry analysts note this move as a response to a broader surge in AI demand, reflecting competitive postures among global tech platforms and cloud service enterprises.

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How Might Ownership Shift After the Merger?

Northern Data’s integration means its shareholders gain substantial ownership in the enlarged Rumble entity. After completion, Northern Data’s investors will own more than 30 percent of Rumble, giving them a direct stake in the company’s future direction.

The deal’s terms offer a 12.99 percent discount from Northern Data’s previous closing price, while stakeholders gain broader global exposure.

Rumble sees this shift as essential for scaling its technology and broadening its reach in Europe, with Tether’s dual role as shareholder and customer reinforcing cross-industry ties.

The arrangement also aligns both firms with Nvidia’s ongoing advances in AI hardware.

Northern Data’s Next Steps Following Acquisition

Northern Data plans to delist its shares from public exchanges once the deal is complete, marking a significant transition in its corporate journey.

The firm’s data center operations will merge into Rumble’s media-driven cloud ecosystem, facilitating broader AI innovation and infrastructure deployment.

The future of Northern Data’s Corpus Christi facility remains a focal point. Should the sale finalize before the closing date, shareholders benefit from a substantial cash payout.

Meanwhile, both teams focus on seamless integration and extracting value from combined engineering and client networks.

Looking ahead, the Rumble-Northern Data acquisition represents a bold move into AI and cloud markets.

With new GPU capacity, strong client partnerships, and combined expertise, Rumble positions itself as a global player ready to shape the future of digital infrastructure.