Tesla is reportedly weighing new vehicle models that embrace its distinct Cybertruck design ethos. The move could see the electric vehicle giant enter the full-size SUV market while simultaneously targeting buyers seeking a smaller, more affordable pickup.
During a Bloomberg podcast, Franz von Holzhausen, Tesla's design chief, recently confirmed that both a Cyber SUV and a compact Cybertruck are actively under consideration.
Although he avoided confirming official plans, his statements provided the clearest indication yet that new cyber-themed models are seriously being explored.
What Did Tesla’s Design Chief Reveal About New Models?
During an appearance on Bloomberg's Hot Pursuit podcast, von Holzhausen addressed questions about the company’s ambition to broaden its Cybertruck lineup.
He acknowledged that a Cyber SUV and a scaled-down pickup are concepts Tesla has contemplated, stating, "That's definitely all things that we've considered," when asked directly about their future portfolio.
However, he cautioned that no decision is final and suggested, "Waiting to see is probably the best way to respond."
This remark stopped short of providing a timeline or confirmation. However, industry commentators view it as a sign of Tesla’s interest in harnessing the distinctive design DNA that made the Cybertruck a cultural phenomenon.
Did you know?
Tesla’s Cybertruck design was inspired by the 1977 film ‘The Spy Who Loved Me’ and its wedge-shaped Lotus Esprit submarine car.
How Did Tesla Hint at the Cyber SUV in Recent Media?
Hints about a Cyber SUV gained traction after Tesla released its "Sustainable Abundance" video in early September. Fans noticed a scale model with unmistakable Cybertruck geometry on a studio shelf, a vehicle with a flatter roofline and higher tailgate, evocative of a three-row SUV silhouette.
Such visual teasers often foreshadow product developments at Tesla, since the company has a history of embedding early concept clues in promotional content.
The subtle storyboard placement energized speculation among both fans and industry analysts. While Tesla declined to elaborate on these visuals, their inclusion was widely interpreted as an intentional message that new cyber-themed variants might be closer than expected.
What Market Gaps Could a Cyber SUV Help Tesla Fill?
Tesla presently lacks a true full-size SUV competitor. The Model X, though marketed as an SUV, is smaller than segment leaders like the Chevrolet Tahoe or Ford Expedition.
A Cyber SUV would allow Tesla to address a lucrative gap in its range and directly challenge established players in the lucrative three-row utility space.
Industry analysts believe this move could attract families and fleet customers who have so far found Tesla’s current SUV too limited in utility or interior space.
With SUV demand surging globally, entering this segment may help Tesla capture a larger slice of a booming market.
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Will Tesla Keep the Cybertruck’s Exoskeleton Design?
One technical challenge surrounds Tesla’s unique stainless steel exoskeleton, the centerpiece of the Cybertruck’s design. The company previously indicated in regulatory filings that it would not extend this heavy and expensive feature to every future vehicle, suggesting any new Cyber-inspired SUV may use more conventional construction materials while retaining recognizable angular styling.
Retaining the iconic design language without the exoskeleton will test Tesla’s engineering and branding capabilities.
Meanwhile, von Holzhausen’s comments suggest that form, not only function, will be the guiding theme for these new models.
How Could New Cyber Variants Affect Tesla’s Strategy?
Tesla is coming off a major lineup shakeup, including the discontinuation of the Long Range Rear-Wheel Drive Cybertruck in favor of pricier configurations.
Speculation about a Cyber SUV and compact pickup comes as the company’s stock has rallied up roughly 4 percent after analysts raised their targets in response to these product rumors.
New Cybertruck variants could refresh Tesla’s appeal, address potential gaps, and solidify its standing as a leader in EV innovation.
Yet, setbacks remain, with production, cost, and regulatory hurdles all likely to contribute significantly to determining which product ultimately debuts first.
The electric vehicle landscape is evolving rapidly, and Tesla’s willingness to innovate in design and vehicle types keeps the industry watching closely.
The possible introduction of Cyber-themed vehicles signals Tesla’s intent to further disrupt the SUV and truck markets, challenging incumbent manufacturers and expanding consumer choice.
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