What Makes Twitch’s Vertical Video Test Different From Others?

Twitch is making its mark on the vertical video landscape, but the approach is more than just mimicking TikTok or Instagram. Its test of vertical streams includes features and technology aimed at advancing live, interactive content with a mobile-first strategy.

A small group of streamers is now trialing vertical live broadcasts and highlights. This move reflects a major shift for Twitch, which has always prioritized traditional landscape video for desktop viewers.

Prioritizing Live, Dual-Format Streams

A key differentiator for Twitch is its commitment to live content. While TikTok and Instagram Reels are known for pre-recorded vertical clips, Twitch enables streamers to go live in both vertical and horizontal formats simultaneously.

The dual-format approach ensures creators do not sacrifice any segment of their audience, making streams accessible for mobile and desktop users at once.

This feature is powered by the Aitum Vertical plugin, allowing creators to manage both layouts without disrupting their workflow. Twitch’s new vertical theater mode reflects this ethos by letting viewers easily switch between formats, holding their phones however they prefer.

Did you know?
AI auto-cropping is used by Twitch to convert horizontal video clips into vertical format, but streamers can also upload custom-edited vertical footage for a personal touch.

Smart Video Adaptation and AI Tools

Unlike rivals, Twitch uses AI auto-cropping technology to instantly create vertical highlights from horizontal streams. However, creators seeking more control can manually edit or upload clips tailored for vertical viewing. These streamlined tools remove friction for creators wanting to reach the growing mobile-first audience.

Mobile streaming is further enhanced with refined camera and mic permissions, smoothing the path for streaming straight from a smartphone. This reflects Twitch’s commitment to creator flexibility and modern, device-responsive workflows.

Personalized Discovery Feed for Vertical Content

The new Discovery Feed brings a TikTok-style scroll to Twitch’s mobile app, surfacing both live vertical broadcasts and featured pre-recorded clips in full-screen.

For viewers, this creates a continuous flow of video content tailored to their interests, a direct play for attention in a crowded marketplace.

First-time users who encounter these vertical streams see onboarding dialogs, underscoring the platform’s experimental approach while indicating that larger access is around the corner.

The feed is designed to let mobile viewers navigate seamlessly between clips and live shows, a familiar yet distinct addition to Twitch’s platform.

ALSO READ | Perplexity App Tops Charts After Massive Airtel Subscriber Push

Enhanced Monetization and Engagement

Twitch’s full-screen vertical mode does not just shift the orientation of the stream. It refines how viewers interact with creators, making it easy to gift subscriptions, use Bits, or participate in events without leaving vertical mode.

Monetization tools built for portrait streaming keep the community connected regardless of device orientation, something few competitors currently match.

As these features expand, they are likely to empower more creators to grow audiences across devices and formats. Twitch’s focus on real-time interaction, creator empowerment, and seamless dual-format delivery could set the standard for future livestreaming platforms.

All eyes are now focused on how these developments will shape not only Twitch but also the entire mobile streaming ecosystem.