Can Airtel's AI giveaway really sway India’s fierce data wars?
Updating Data
Loading...

Why Is Europe’s First Bitcoin Treasury Firm Doubling Down Now?

The Blockchain Group’s $20 million Bitcoin buy pushes its holdings past $170 million. What fuels this bold move in a volatile market?

AvatarEP

By Elijah Phillips

4 min read

Why Is Europe’s First Bitcoin Treasury Firm Doubling Down Now?

The Blockchain Group, Europe’s first Bitcoin treasury firm, announced on June 17, 2025, the purchase of 182 BTC for $19.6 million, bringing its total to 1,653 BTC, valued at over $170 million, per a Cointelegraph report. The Paris-listed company, traded as ALTBG on Euronext Growth, claims a 1,173.2 percent BTC yield in 2025, driven by its strategy of maximizing Bitcoin per fully diluted share.

A 2025 Bitcoin Magazine article notes the firm’s 709.8 percent yield in just six months since adopting its Bitcoin treasury model in November 2024, outpacing Bitcoin’s price growth.

This performance stems from disciplined capital raises, including an 18 million euro convertible bond issuance, supported by investors like TOBAM and UTXO Management. However, sustaining such yields faces challenges from Bitcoin’s volatility, with Standard Chartered warning that a drop below $90,000 could strain firms like The Blockchain Group.

ALSO READ | Is Tron’s $210M Treasury Strategy a New Model for Crypto Firms?

What Strategic Timing Drives This Purchase?

The Blockchain Group’s latest buy coincides with Bitcoin’s price consolidation near $104,619, down from a May 2025 peak of $111,965, per a 2025 CryptoSlate report. The firm’s average acquisition cost of $103,000 per BTC positions it favorably against current prices, suggesting confidence in long-term appreciation.

A 2025 Forbes Luxembourg article highlights the company’s use of Luxembourg’s regulatory framework for BTC-denominated bonds, reducing price risk compared to dollar-based debt models like MicroStrategy’s.

The timing also aligns with a broader trend of institutional adoption, with 26 public companies adding Bitcoin to their treasuries in the past month, per BitcoinTreasuries.NET. The Blockchain Group’s move capitalizes on this momentum, aiming to cement its leadership in Europe’s emerging Bitcoin treasury market.

How Does TOBAM’s Partnership Fuel Growth?

TOBAM, a Paris-based asset manager and early Bitcoin advocate, plays a pivotal role in The Blockchain Group’s strategy. A 2025 Coinpedia report details TOBAM’s subscription to a $340 million At-the-Market (ATM) raise announced on June 9, 2025, enabling further BTC purchases.

TOBAM’s research, cited in a 2025 CryptoSlate article, argues that Bitcoin treasury firms can outperform Bitcoin itself by optimizing capital accretion, lending credibility to the model.

The partnership, strengthened by TOBAM’s 3.3 percent stake after a $7.7 million raise on June 17, per a 2025 Crypto News report, provides financial and strategic heft, positioning the firm to scale its 1,723 BTC target.

ALSO READ | Is JPMorgan’s Stablecoin Push a Response to Regulatory Clarity?

Bitcoin Volatility Threatens Financial Stability

Critics warn of risks in The Blockchain Group’s aggressive strategy. A 2025 CCN report cites Fakhul Miah from GoMining Institutional, cautioning that smaller firms lack the risk management to emulate MicroStrategy’s playbook. Standard Chartered’s analysis, referenced in the Cointelegraph article, predicts that half of Bitcoin treasury firms could face liquidations if prices fall below $90,000, potentially damaging Bitcoin’s reputation.

The Blockchain Group’s $2.74 million net debt and $729,000 cash reserves, per its 2024 financials, underscore liquidity concerns.

Despite a 1,400 percent stock surge in six months, a 3.9 percent decline in share price on June 17 reflects investor unease amid market volatility.

Did you know?
MicroStrategy, the first major Bitcoin treasury firm, began its BTC accumulation in August 2020, boosting its stock price by over 2,000 percent in four years, per a 2024 Bloomberg report.

Institutional Adoption Gains Momentum

The Blockchain Group’s strategy mirrors global trends, with MicroStrategy holding 592,100 BTC and Japan’s Metaplanet targeting 210,000 BTC by 2027, per a 2025 Crypto News report. A 2025 99Bitcoins article notes the firm’s $340 million raise could add over 3,100 BTC, positioning it as Europe’s answer to MicroStrategy.

The company’s long-term goal of 170,000 to 260,000 BTC by 2033, roughly 1 percent of Bitcoin’s 21 million supply, signals ambition to reshape corporate finance, per a 2025 Bitcoin Magazine report.

This institutional wave, undeterred by $47 million in U.S. Bitcoin ETF outflows on June 6, reflects long-term confidence, as noted by Nexo’s Stella Zlatareva in a 2025 Cointelegraph article.

What Lies Ahead for The Blockchain Group’s Bitcoin Strategy?

The Blockchain Group’s $20 million Bitcoin purchase, backed by TOBAM and a $340 million raise, underscores its ambition to lead Europe’s Bitcoin treasury movement. Strategic timing, institutional momentum, and a 1,173.2 percent BTC yield drive its growth, but volatility and liquidity risks loom large.

As the firm eyes 1 percent of Bitcoin’s supply by 2033, its success hinges on navigating market and regulatory challenges. Will it redefine corporate treasuries or face the perils of overexposure?

How should The Blockchain Group manage its Bitcoin treasury strategy?

Total votes: 160

(0)

Please sign in to leave a comment

No comments yet. Be the first to share your thoughts!

Related Articles

MoneyOval

MoneyOval is a global media company delivering insights at the intersection of finance, business, technology, and innovation. From boardroom decisions to blockchain trends, MoneyOval provides clarity and context to the forces driving today’s economic landscape.

© 2025 MoneyOval.
All rights reserved.