Strategy, led by Michael Saylor, has set an aggressive year-to-date (YTD) Bitcoin yield target of 25% for 2025, up from an earlier target of 15%. This revised goal follows a strong start to the year, with the company achieving a BTC yield of 13.7% by the end of the first quarter and subsequently increasing its yield to around 19.7% as of late June.
The new target reflects confidence in the firm’s ability to leverage market opportunities and its ongoing Bitcoin accumulation strategy.
How Strategy Calculates BTC Yield
Strategy defines BTC yield as an internal key performance indicator that measures the impact of its capital deployment on per-share Bitcoin exposure, rather than a traditional accounting metric.
The timing and price of Bitcoin purchases, along with the performance of Bitcoin itself, influence this yield. As Bitcoin prices rise and Strategy continues to acquire more coins, the yield metric improves, but it is also sensitive to market downturns and purchase timing.
Did you know?
Strategy is the world’s largest public holder of Bitcoin, with holdings now exceeding 597,000 BTC. The company’s yield targets are closely watched by investors as a barometer of both its performance and the broader institutional adoption of Bitcoin as a treasury asset.
Progress Toward the 25% Target
As of late June 2025, Strategy’s BTC yield stands at approximately 19.7%, edging closer to the year-end goal of 25%. The company has consistently increased its Bitcoin holdings, recently adding another 4,980 BTC for $531 million, bringing its total to 597,325 BTC at an average cost of $70,982 per coin.
With Bitcoin trading above $107,000, the firm’s YTD yield has benefited from both price appreciation and strategic acquisitions.
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Market Volatility and Yield Risks
Achieving the 25% yield target is not guaranteed. Bitcoin’s price is highly volatile and subject to macroeconomic factors, regulatory changes, and shifts in investor sentiment. A sustained downturn or prolonged consolidation could slow or even reverse yield growth.
Additionally, as Strategy's Bitcoin holdings increase, the impact of each new purchase on the overall yield metric decreases, making it more challenging to make significant changes as the year progresses.
Institutional Sentiment and Competitive Landscape
Institutional interest in Bitcoin remains strong, with significant inflows into spot Bitcoin ETFs and growing adoption by other corporations. However, increased competition and the emergence of new Bitcoin-focused investment vehicles could pressure Strategy’s market position and influence its yield performance.
The company’s ability to maintain its yield target will depend on its continued execution and the broader market environment.
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