Starbucks Launches Secret Menu Contest with $25,000 Prize for Custom Drinks

Starbucks has officially launched a secret menu contest, inviting customers to submit their best custom Grande drinks. The contest runs from July 14 to July 20, with a grand prize of up to $25,000.

This new initiative allows Starbucks Rewards members to access exclusive drink combinations through the mobile app, streamlining the ordering process for both customers and baristas.

How can customers participate in Starbucks' secret menu contest?

Customers with Starbucks Rewards accounts can submit their custom drink recipes via the app or website. Fans can also vote on their favorite creations, with winners judged on taste, creativity, and fan appeal.

The contest encourages creativity and engagement among Starbucks' loyal customers, offering a lucrative reward for the best concoctions.

Did you know?
Starbucks was founded in 1971 in Seattle and has grown into the world's largest coffeehouse chain, now introducing secret menu items officially through its app.

What new drinks has Starbucks introduced in its secret menu?

Starbucks unveiled four new secret menu drinks available exclusively through the app: Cookies on top, a dragon fruit "glow-up," lemon tea with popping "pearls," and a white mocha shaken espresso.

These drinks are now official and easy to order, reflecting popular fan-made combinations that were previously only known through word-of-mouth.

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Starbucks offers exclusive drinks through its app

By integrating the secret menu into the app, Starbucks simplifies the ordering experience. Customers can now order these unique drinks with a single tap, reducing wait times and errors at the counter.

This move aligns with Brian Niccol's strategy as CEO to revitalize the brand and improve customer service after simplifying the menu earlier this year.

Starbucks aims to boost growth with streamlined ordering

Alongside the secret menu launch, Starbucks introduced a flat fee for drink add-ons, making pricing more transparent. The company also announced layoffs of 1,500 workers as part of cost-cutting and efficiency efforts.

These changes reflect Starbucks' commitment to innovation and customer satisfaction as it adapts to evolving market demands.

Inspiring creativity and excitement among coffee lovers, Starbucks' secret menu contest promises fresh flavors and rewarding experiences in the months ahead.